Defenders

  • Vice President of Marketing

    Job Locations US-IN-INDIANAPOLIS
    Job ID
    2019-3833
    City
    HEADQUARTERS
    Category
    Marketing
  • Overview

    The Vice President, Marketing is responsible and accountable for achieving annual revenue and profit goals in DEFENDERS Marketing. Drives demand‐generation and customer acquisition; leads marketing offer strategy and testing, identifies and establishes new growth channels. Oversees marketing channels to ensure programs are compliant and executed in a cost efficient, continuously‐improving manner.

    Responsibilities

    • Delivers on all Marketing KPIs including volume, profit, MCPI, and inquiry‐to‐lead rate.
    • Leads channel teams (Digital, Mass, and Direct) to deliver Primary or better results.
    • Creates and leads marketing offer strategy to drive growth (Promotion, Price, and Product).
    • Partners with Finance and Vice President, Marketing Strategy & Analytics to improve return on channel marketing investments
    • Collaborates with Director, Marketing Services to deliver winning‐creatives that improve consumer response rates
    • Makes winning, innovation, and high standards of excellence a habit in Marketing so that we stay on process, minimize surprises and identify/deliver significant, new ideas to profitably grow DEFENDERS
    • Demonstrates “Servant Leadership” with integrity, humility, and passion

    Qualifications

    Education: Bachelors’ Degree in Marketing, Advertising or related field, or equivalent experience. MBA preferred

     

    Professional: 

    • At least ten (10) years’ experience in demand‐generation and acquisition marketing.
    • Proven success in leading a large performance marketing team.
    • Experience in Direct‐to‐Consumer acquisition marketing is required. Home services experience is preferred.
    • Strength in data, metrics, and performance marketing is required.
    • Excellent written and oral communication skills.

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