• Sr. Digital Marketing Analyst

    Job Locations US-IN-INDIANAPOLIS
    Job ID
  • Overview

    Job Summary:

    This position is responsible for providing data, reports, analysis and recommendations to optimize performance of all Digital channels.


    Essential Functions:

    • Develop reporting and create executive dashboards to track the performance of the following Digital channels: SEO, Social, Paid Search, Display, Email, eCommerce and Affiliate.
    • Develop actionable insights from digital analytics tools such as Adobe Analytics, Google Analytics, Hot Jar, Optimizely, Monetate and others.
    • Synthesize insights into tests that channel managers can act on to improve on page performance, ad buying and understand customer characteristics and their path to conversion.
    • Coordinate and troubleshoot with Business Intelligence teams and IT as necessary to ensure data access and integrity.
    • Perform ad-hoc analysis and develop financial models to support complex requests as they are presented by the business.
    • Work with functional teams to develop framework and analytics to support business tests.
    • Work closely with IT and outside vendors to ensure accuracy of data.



    Background & Education:



    Bachelors Degree in Finance or equivalent business discipline.

    Skills / Background:

    • Extensive Google Analytics/Adobe Analytics experience.
    • Experience with delivering actionable insights from A/B or multivariate tests and the software needed to run them.
    • Experience with SQL, SSAS or other database/analysis packages is helpful, but not required. 
    • Ability to learn DEFENDERS supporting systems and software applications.
    • Excellent organizational and priority management skills.
    • Professional verbal and written communication skills.

    Company Code



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